HELLO! I'M JESSICA
HELLO! I'M JESSICA
Cloud/AI Marketing Specialist
Cloud/AI Marketing Specialist
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7+ years working experience managing Southeast Asia Market
7+ years working experience managing Southeast Asia Market
I'm specialized in
I'm specialized in
☑️ Product launch management
☑️ Field Marketing
☑️ Channel Marketing
☑️ Go-to-market planning
Here are some of the B2B projects I worked on
Here are some of the B2B projects I worked on
Google Cloud Summit 2025 - Jakarta
Google Cloud Summit 2025 - Jakarta
Led sponsorship strategy for 20+ partners, aligning partner investment with business outcomes at Google Cloud’s largest Southeast Asia event reaching 1,500+ participants.
BCG x Google Cloud - AI Program for Enterprise
BCG x Google Cloud - AI Program for Enterprise
Google Cloud and Boston Consulting Group (BCG) launched the AI Innovation Center in Indonesia to help enterprises innovate and scale the adoption of AI.
Google Cloud in NTT Data Ignite - Malaysia
Google Cloud in NTT Data Ignite - Malaysia
Google Cloud participated in NTT Data Ignite 2025 in Malaysia to showcase its AI capabilities, reinforcing its position as a leading cloud platform for enterprise AI.
Go-to-Market for New Product - Tokenization
Go-to-Market for New Product - Tokenization
Positioning Xendit as the only payment gateway that can provide tokenization for 4 e-wallet channels, we successfully educate mass market and existing merchants.
Lead Generation - Insurance Targeted Accounts
Lead Generation - Insurance Targeted Accounts
Implementing a new strategy of account-based marketing for the insurance industry, we acquired hundreds of marketing qualified leads (MQLs) within a six-month period.
Monetization Initiative - Subscriptions Cross-sell
Monetization Initiative - Subscriptions Cross-sell
Driving monetization initiatives with cross-selling campaigns subscription feature across existing merchant bases, generating new opportunities for account managers.
Upsell - Retail Outlets Channels in the Philippines
Upsell - Retail Outlets Channels in the Philippines
Implementing upselling initiatives to drive adoption for OTC channels across existing merchant bases, creating new opportunities for account managers.
Positioning in SEA - Singapore Fintech Festival
Positioning in SEA - Singapore Fintech Festival
Here's how Xendit's positioning to go to. Southeast Asia market amidst the tough competition from global, regional and local players.
Post Product Adoption Interview - Customer Success Story
Post Product Adoption Interview - Customer Success Story
Capturing the reasons behind choosing Xendit over other payment gateways and how our solutions overcome challenges, ultimately impacting businesses.
and some of my B2C projects
and some of my B2C projects
Go-to-market for new product - entry level smartphone
Go-to-market for new product - entry level smartphone
The realme C35 has experienced high demand post-launch, thanks to its effective positioning, campaign strategy, and communication.
Go-to-market for new product - smartwatch
Go-to-market for new product - smartwatch
The "Pro-sport. Pro-style" concept was crafted to highlight the KSP of Watch S Pro: to monitor health, facilitate sports training, and keep users stylish.
Go-to-market for new product - mid range smartphone
Go-to-market for new product - mid range smartphone
The "Capture The Light" campaign was launched to promote the latest 64MP camera on the realme 9 Pro+, demonstrating how the campaign can further showcase this feature in TVC.
The power of user generated content - #GambarinBoxrealme
The power of user generated content - #GambarinBoxrealme
The #GambarinBoxrealme competition involved drawing the corrugated smartphone box, resulting in 500 submissions within a tight deadline of 7 days.
Market Research - Unveil How Users Decide to Buy Smartphone
Market Research - Unveil How Users Decide to Buy Smartphone
Conducting market research to understand smartphone users' perceptions across segments, informing strategy for selling mid-range smartphones.
Channel & Sales Growth - realme Website and Apps
Channel & Sales Growth - realme Website and Apps
Grew smartphone sales from 0 to up to thousands units monthly on realme.com by managing and creating system for realme.com.
Check Out Some Testimonials
Check Out Some Testimonials
"It was an absolute pleasure to work with Jessica. What stands out most is her incredible sense of ownership and collaborative spirit. She approaches every project with a positive, can-do attitude that is truly infectious. Jessica has a unique talent for building strong relationships. She worked closely with our partners across Southeast Asia, not just as a consultant, but as a genuinely supportive and enabling guide.
...She would be a fantastic asset to any organization.."
Denise Wong
SEA Partner Marketing Manager, Google Cloud
"Jessica is a strategic thinker with a keen eye for market trends and customer behavior. Her analytical skills were pivotal in crafting effective product marketing strategies that successfully positioned our products in our target industry verticals in the highly competitive Indonesian and Filipino payment market.
...I highly recommend Jessica for any Product Marketing Manager role, confident that her dedication and expertise will continue to make significant contributions to the field."
Yaw Yeo
Chief of Growth, Xendit
Not familiar with Product Marketing yet?
Not familiar with Product Marketing yet?
The product marketing role is often defined as the product voice within the marketing team or the market voice within the product team. So, which one is correct? And how does a product marketer actually contribute to the company?
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