HELLO! I'M JESSICA LAAY
HELLO! I'M JESSICA LAAY
I match the market with the right product
I match the market with the right product
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5+ years working experience managing Southeast Asia Market
5+ years working experience managing Southeast Asia Market
I'm specialized in
I'm specialized in
☑️ Product launch management
☑️ Product growth strategy
☑️ Market-product strategy
☑️ Go-to-market planning
Here are some of the B2B projects I worked on
Here are some of the B2B projects I worked on
Go-to-Market for New Product - Tokenization
Go-to-Market for New Product - Tokenization
Positioning Xendit as the only payment gateway that can provide tokenization for 4 e-wallet channels, we successfully educate mass market and existing merchants.
Lead Generation - Insurance Targeted Accounts
Lead Generation - Insurance Targeted Accounts
Implementing a new strategy of account-based marketing for the insurance industry, we acquired hundreds of marketing qualified leads (MQLs) within a six-month period.
Monetization Initiative - Subscriptions Cross-sell
Monetization Initiative - Subscriptions Cross-sell
Driving monetization initiatives with cross-selling campaigns subscription feature across existing merchant bases, generating new opportunities for account managers.
Upsell - Retail Outlets Channels in the Philippines
Upsell - Retail Outlets Channels in the Philippines
Implementing upselling initiatives to drive adoption for OTC channels across existing merchant bases, creating new opportunities for account managers.
Positioning in SEA - Singapore Fintech Festival
Positioning in SEA - Singapore Fintech Festival
Here's how Xendit's positioning to go to. Southeast Asia market amidst the tough competition from global, regional and local players.
Post Product Adoption Interview - Customer Success Story
Post Product Adoption Interview - Customer Success Story
Capturing the reasons behind choosing Xendit over other payment gateways and how our solutions overcome challenges, ultimately impacting businesses.
and some of my B2C projects
and some of my B2C projects
Go-to-market for new product - entry level smartphone
Go-to-market for new product - entry level smartphone
The realme C35 has experienced high demand post-launch, thanks to its effective positioning, campaign strategy, and communication.
Go-to-market for new product - smartwatch
Go-to-market for new product - smartwatch
The "Pro-sport. Pro-style" concept was crafted to highlight the KSP of Watch S Pro: to monitor health, facilitate sports training, and keep users stylish.
Go-to-market for new product - mid range smartphone
Go-to-market for new product - mid range smartphone
The "Capture The Light" campaign was launched to promote the latest 64MP camera on the realme 9 Pro+, demonstrating how the campaign can further showcase this feature in TVC.
The power of user generated content - #GambarinBoxrealme
The power of user generated content - #GambarinBoxrealme
The #GambarinBoxrealme competition involved drawing the corrugated smartphone box, resulting in 500 submissions within a tight deadline of 7 days.
Market Research - Unveil How Users Decide to Buy Smartphone
Market Research - Unveil How Users Decide to Buy Smartphone
Conducting market research to understand smartphone users' perceptions across segments, informing strategy for selling mid-range smartphones.
Channel & Sales Growth - realme Website and Apps
Channel & Sales Growth - realme Website and Apps
Grew smartphone sales from 0 to up to thousands units monthly on realme.com by managing and creating system for realme.com.
Check Out Some Testimonials
Check Out Some Testimonials
"Jessica is a strategic thinker with a keen eye for market trends and customer behavior. Her analytical skills were pivotal in crafting effective product marketing strategies that successfully positioned our products in our target industry verticals in the highly competitive Indonesian and Filipino payment market.
...I highly recommend Jessica for any Product Marketing Manager role, confident that her dedication and expertise will continue to make significant contributions to the field."
Yaw Yeo
Chief of Growth, Xendit
Not familiar with Product Marketing yet?
Not familiar with Product Marketing yet?
The product marketing role is often defined as the product voice within the marketing team or the market voice within the product team. So, which one is correct? And how does a product marketer actually contribute to the company?
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