Upsell - Retail Outlets Channels in the Philippines
Upsell - Retail Outlets Channels in the Philippines
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Upselling serves as one of the initiatives to drive monetization across existing merchant bases, generating new opportunities for account managers.
Context
Context
Retail outlet payments in the Philippines is a big deal as cash remains the dominant mode of payment, with over 86% of transactions still conducted in cash.
OTC is one of the top three payment methods in Xendit.
Xendit just launched 2 new retail outlet channels: robinsons and SM Store.
Some initiative to promote these 2 news channels is to do up-sell campaign to existing merchants
Strategy
Strategy
Product Offering Strategy
Since 2 new launched channels are not as popular as the other big channels, and according to the data, it shows that on average merchants only activate 2 channels. So, instead of only focusing on promote new channels, we took this opportunity to promote all channels.
for existing OTC customer
Target segment : API merchants who activated at least 1 retail outlet channel in the Philippines
Comms : Complete your OTC channels to widen your coverage
Channel: email marketing & account manager
for non OTC customer
target segment : all merchants
Objective : awareness
comms : 5 reasons to activate OTC channels
communication hook : email marketing & blogpost
Result
Result
X opportunities created
Skills
☑️ salesforce
☑️ CRM planning
☑️ Revenue projection
☑️ Product strategy
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