Go-to-market for new product
Go-to-market for new product
Embedded Files
The realme C35 has experienced high demand post-launch, thanks to its effective positioning, campaign strategy, and communication.
Skills
☑️ Go-to-market planning
☑️ Project leadership
☑️ Product positioning and messaging
☑️ Competitor Analysis
Context
Context
realme C35 is a new entry level smartphone in 2 mio price range launched in April 2022. The objective here is to make realme C35 as the must buy product in Ramadan.
Go-to-market strategy
Go-to-market strategy
Buyer persona : mass market - male female, age 15-45, have budget 2-3 mio
From market research insight, we know that people who use entry level smartphone care about phone endurance and price and one of the top reason people choose realme is because of unique design that other competitor don’t offer.
Position realme C35 as the most stylish 2 mio smartphone among competitors
Collaborating with top tier KOL to get mass market familiar with the content for awareness
Result
Result
10K+ unit sold in the first one hour during flash sale
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