Positioning in SEA -Singapore Fintech Festival

The Fragmented Payment in SEA

Payment in Southeast Asia is Fragmented, where cards payment are less preferred compared to the other alternative payments (i.e. virtual account, e-wallet, QR payments, etc). 

The competition among Payment Player in SEA

Southeast Asia is huge market where each market has already have preferred payment gateway. i.e. Dragonpay in the Philippines, 2C2P in Thailand, Worldpay in Malaysia, VNPay in Vietnam. Whereas global player like  Stripe or Adyen have smaller market size compared to the other local and regional players. 

As a new regional player, as previously Xendit served only Indonesia and the Philippines market, the main competition is familiarity. Therefore, to show existance in SEA market, Singapore Fintech Festival is the right channel to show Xendit's existence. 

Service as Unique Selling Point

Southeast Asia is a localized market where the top player among payment gateway are mostly localized. 

With Xendit's localized team across the market, merchants can liberate themselves from:

• setting up local ops team 

• connecting with hundreds of payment partners

• dealing with local licenses and other local bureaucracy 

Positioning in Southeast Asia Market

Xendit as the world-class payment gateway with hyperlocal expertise

Translate into collaterals & pitch

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I'm happy to discuss further details if you have any questions or inquiries about specific result.